In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and various other facts concerning contemporary B2B advertising. We review how the acquiring trip is currently entirely fragmented as well as the way that area structure can aid marketers take back control of the discovery as we… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other realities regarding modern B2B marketing. We review how the acquiring trip is now completely fragmented as well as the manner in which neighborhood structure can assist marketing experts retake control of … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other facts about modern B2B advertising. We go over exactly how the acquiring trip is now totally fragmented and also the manner in which area structure can help marketing professionals take back control of the exp… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other realities concerning modern-day B2B advertising and marketing. We go over how the purchasing journey is now entirely fragmented and the manner in which community building can aid marketing professionals retake control … Read More